Back in January, Lancôme announced that it was collaborating on a makeup collection with Alber Elbaz and now it is finally launched. The collection focuses solely on eyes, which was Elbaz’s decision. “I spend my time backstage at the Lanvin shows, and when I come out at the end, all I see are people’s eyes,” Elbaz told. His inspiration was the shape of the iconic Hypnose mascara containers which reminded him of a woman’s figure.
There aren’t any new colors or products in this collection since what Lanvin's artistic director did was a restyle in Lancôme's four leading mascaras and classic Lancôme palettes and mascaras. He created four different designs–Star, Doll, Drama, and Definicils–which correspond to the brand’s popular mascara names. Elbaz has added a personal touch to the collection by launching fake eyelashes that come in an illustrated box.
The limited edition collection will hit shelves on June 15th and prices will range from €28 (Hypnôse eyeshadow) to €55 (Hypnôse Palette). Alber Elbaz created especially for his collaboration with Lancôme a film that will be on the web on June 3rd, prior to the collection’s launch and here is the teaser: